Digital Myth and Trends in the 2018.
As an organization, if you are trying to start or stay away from the digital transformation journey, there are still some myths around digital changes that you need to clarify. If you want to lead your organization through a digital organization, the first step is to understand the realities of digital transformation - instead of being promoted by the public.
In this article we use some reputable industry reports / portions of white papers to remove some myths.
The reports / white papers we quote include:
White Paper on Digital Transformation of Industry Economic Forum (WEF) Industries: Developed with the cooperation of Digital Enterprise, Accenture
Forresters Report, Co-Writer by Digital Business Imperative, Martin Gill and Nigel Fenwick
Digital is a fad; There is a tendency not to think about my business
Digital transformation process
Digital has changed the market context for every business, and speed of change is accelerating.
WEF White Paper says - In most of the industries, there is widespread recognition among leaders that the role of digital technology is rapidly moving, due to being fundamental innovation and enthusiasm due to being a driver of fundamental efficiency. Digitalization is the reason for large scale and comprehensive changes in many aspects of the business, which provides unique opportunities for value building and occupation. In all areas, business leaders are battling the strategic effects of these changes for their organizations, industry ecosystems and society.
Digital transformation means extraordinary customer experience driven by new technologies.
Digital has not only affected channels and customers. It is interrupting organizations - they are changing the way they do business. Digital brings new opportunities for organizations that can embrace technology adequately. It periodically moves the market, reduces costs, and opens new revenue streams.
Forrester reports say - Digital business is not just about customer experience; It is also a way of running operational agility. Digital operations can increase the market by speed, make employees more productive, can promote lean procedures, and maximize asset utilization.
Let me make an app My digital transformation has been done.
Digital transformation is not about the introduction of some such devices that are ready to change a particular aspect of your business, whether employee support or customer transactions.
Forrester reports say -
Digital basically changes your relationships with your customers. You can not address this change with the Bolt-on digital strategy which adds an app or site here. To be competitive, you should re-engineer how your business creates value for your customers in the digital age.
Do not re-imagine your business as a set of products and services, but rather as a part of the personal value ecosystem that your customers gather according to their needs and desires. Learn to increase your company's role by increasing the value of your customers' personal value ecosystems.
Digital transformation can only be done through disruptive technologies
In the context of the use of emerging technologies, each digital transformation practice should not be recovered and examples of Airborne. The technology heap you use will depend on your business context and the technical advantage is only part of the digital transformation. Occasionally, you get significant growth in productivity, agility and customer-centricity through the tried and tested operational technology (networking and database) and strategic technology (enterprise resource planning or customer relationship management) or mobility. Can.
WEF White Paper says - In fact, digital enterprise is more to use new technologies for it. Instead, what really makes a difference and gives a digital enterprise its competitive advantage is its culture, strategy and methods of operation.
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